Feb 3, 2009

Amazon Associates - Affiliate Program

Amazon Associates Program

Amazon’s Associate Program is perhaps one of the most popular ones for bloggers because it is pretty simple to use and has such a wide range of products in their system ranging from books, to electronics, to jewelry, to CDs and DVDs etc. It’s also great because there are many tools that can be used to integrate it into your blog including WordPress Plug ins. Some bloggers even integrate Amazon stores into their blogs (something I need to get set up).

Another beauty of the Amazon program is the variety of ways that they give you to link to their products. Even using just their basic tools on the Associates page you have the option to link to products using text links, pictures, buttons and a variety of keyword triggered techniques.

I personally use Amazon’s program quite a bit on some of my blogs and find it quite effective. While my earnings from Amazon are far less than my Adsense income it’s a nice bonus each quarter (they pay every three months). This quarter (just over half way) my total is just over $900 (USD).

Amazon’s affiliate program pays out in either gift vouchers (to be spent in the store), cheque (check) or direct deposit (if you’re in the US).

Amazon Associates Program Pros:

massive array of products to choose from
reliable payment system
options for different payment types
reasonably easy to use
variety of linking tools
Amazon are fairly well regarded and trusted by consumers

Amazon Associates Program Cons:

only quarterly payments (many other programs are monthly)
commissions can be lower than some other programs (although they have an incentive/bonus program that increases the % when you sell certain targets)
incentive program can be a little complicated to understand
some of their buttons and link methods are a little dated
not great on some products internationally (ie while Amazon will send books and some products internationally some of the bigger ticket items will not be sent overseas. So if you have a non US readership you might have to also sign up for other Amazon affiliate programs (ie they also have a UK, Canadian, Japanese one etc this can get a little messy)).
I’ll share more tips to help maximise Amazon earnings later in this series - but in the mean time I’m sure others have a variety of experiences with Amazon and can shed some light on it as a program for us. Share your thoughts on the Amazon Affiliate program in comments below.

Sign up for the Amazon Affiliate Program here

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